Módulo: Gestión y diagnóstico

Marca, mercado y consumidor

Aspectos legales de las marcas

Abogado (Colegio de Abogados de Barcelona); Miembro del Colegio Italiano de Asesores en Propiedad Industrial; Panelist (Arbitration and Mediation Center, OMPI, Ginebra);

Experto en resolución de disputas entre marcas y dominios (Camera Arbitrale, Milano)

Docente en Propiedad Intelectual e Industrial; Docente en Public Speaking; Asesor legal en Propiedad Intelectual e Industrial (Barcelona, Milano)

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Investigación de mercados

Elena is a Strategic Insights Consultant and Psychologist, highly experienced in high end qualitative projects on both national and international level.

Elena has a unique capacity to gather key actionable insights that help her clients to take strategic decisions and add value to their brand.

Her background in clinical psychology, her empathetic energy, her art in moderating groups of people of any kind have made her a master facilitator of all types of multidisciplinary workshops as Cocreation and Design Thinking processes among many others.

https://www.synergic.es

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Tendencias

Francesca Tur. Nombrada por Forbes como una de las 40 mejores futuristas de España, Francesca Tur Serra analiza el contexto y los ahoras desde diferentes ópticas: el medio, la creatividad y la docencia.

Desde la comunicación, radiografía la contemporaneidad en Tendencias.tv www.tendencias.tv, medio que empezó junto amigos en 2006 y que ahora funciona como espacio online y productora de contenidos.

Desde la creatividad colabora con proyectos, empresas e iniciativas en el asesoramiento estratégico creativo de futuros. Y desde la docencia, co-dirige el Máster de Creación de marcas de Moda en EsDesign e imparte clases en másters y Posgrados en Escola de la Dona, IED, Blanquerna-URL o LCI Barcelona.

Publica en diferentes medios y fue la especialista de tendencias en el programa TIPS de RTVE.Es mentora e inversora en proyectos incipientes, fan del talento joven y mezlar “las ganas con las canas”, ibicenca y feliz.

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www.tendencias.tv

Brand Valuation

Has a unique professional profile, with deep understanding of strategic, accounting, financial and marketing issues, which has earned her a reputation as one of the world’s leading experts in the field of brand management and valuation.

As Global Brand Manager at Deloitte Touche Tohmatsu Limited, she advises internal clients on brand strategy and valuation related issues.

She has a broad international experience, having worked in New York, Buenos Aires, Singapore, London and Madrid for clients such as Bank of America, Repsol, YPF, Telefónica, Terra Networks, Bausch & Lomb, Johnson & Johnson, Roca, GM, Great Eastern Life and other international companies on projects that have required a broad range of strategic solutions including brand positioning, brand engagement, brand architecture and brand measurement.

As she enjoys the academic work, she lectures on Brand Valuation, Management and Strategy at several business schools in Europe and Latin America.

Gabriela has written numerous academic articles and papers that have been published in the USA, UK, Argentina, Spain and Portugal’s leading marketing publications such as Marketing Science Institute, Journal of Brand Management, Harvard Deusto Business Review, World Trademark Review, Brandchannel, Marketeer and Infobrand.

She has written several books on brand valuation: “Brand Valuation: a review of approaches, providers and methodologies” (2007, Deusto, Spain), “Brand Valuation: measuring to create value” (2008, Deusto, Spain) and "The International Brand Valuation Manual" (2009, Wiley, United Kingdom).
As a regular conference speaker on branding and marketing, Gabriela frequently appears in international business press and TV (such as CNN+, CNN En Español, Cuatro and Intereconomía) commenting on general branding issues. 

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